Privacy and Cookies Policy
This Privacy and Cookies Policy explains what personal data we collect, why we collect it, what we do with it and your rights in relation to how your data is collected and used.
The Data Controller and owner
Audiovation is a trading name of Huddersfield Hi-Fi Centre Limited, registered in England and Wales company reg number 06505042
You can contact the Data Controller at:
Audiovation
2-4 Cross Church Street
Huddersfield
West Yorkshire
HD1 2PT
Or by email to info@audiovation.co.uk
The types of data we collect
When you use this website, we may collect, use, store and transfer different kinds of personal data about you, including:
Identity Data including your first name (first name, last name) marital status and title
Contact Data including your billing address, delivery address, email address and telephone numbers
Financial Data such as bank account and payment card details (stored in a secure or tokenised format)
Transaction Data which can include details of products and services you have purchased from us and about payments you have made
Profile Data such as your username and password (which is not visible to Audiovation staff), your preferences – including marketing and communications preferences that we may ask you to opt in to – and feedback and survey responses
Usage Data including your IP address, any websites you linked from, pages you visit and the duration spent on each page, the links you use, your browser type and version, information about your device, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website
How we use your data
We will only use your personal data lawfully and for genuine business purposes in our legitimate interests, such as when we need to use your data to fulfil the contract that you have entered in to with us by purchasing products or services and to give you the very best customer service, when you’ve approved us to do so or when we’re legally obliged to. In limited circumstances, we may request your consent to process your personal data.
We may use your data to contact you for the following reasons:
to discuss aspects of your order, such as the collection or delivery of your order, or any other matters in order to complete your purchase
to offer you other services which relate to the products that you have purchased
to make you aware of other offers, promotions or events that we think may be of interest to you
We may use your Identity, Contact, Technical, Usage and Profile Data to determine which products of services may be of interest to you and if you opt in to receiving marketing communications from us we may contact you by email or telephone from time to time when we have news, offers or promotions that we believe will be relevant.
Unsubscribing from marketing communications
You can also opt out of receiving email and text messages from us at any time. To do this, you can click the “unsubscribe” link on the bottom of any of our marketing emails, or text stop to the number provided in any text message.
Unsubscribing from marketing communications will not affect your ability to receive information relating to any order placed.
Sharing your data
We will never sell your personal data or share it with any third parties save for:
Third party couriers or delivery agents with whom we may need to share your data in order to ensure that any order placed can be delivered
Third party payment providers or card processing companies which are integrated into our website. When you pay using one of these methods e.g. Paypal, you are redirected to the providers portal. Your use of these services is subject the terms and conditions and the privacy policies of these payment providers
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to treat your personal data in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
How long we retain your personal data
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax and other regulatory purposes. We retain your transaction data for a period of ten years after your purchase, this is a requirement in line with certain product liability provisions under the Consumer Protection Act 1987.
If you ask us to notify you about an out of stock item, we will do so if it becomes available within three months of your request.
If you receive marketing emails and SMS from us and have not unsubscribed from these messages we will continue to process your personal data for this purpose for a maximum period of four years. You may ask us to stop processing for this purpose at any time.
In some circumstances you can ask us to delete your data: see Your legal rights below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data.
You have the right to:
Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request
Object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios
If you want us to establish the data's accuracy
Where our use of the data is unlawful but you do not want us to erase it
Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims
You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent
If you wish to exercise any of the rights set out above, please contact the Data Controller at info@audiovation.co.uk
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
How this website uses cookies
Our website uses “cookies”, which are small packets of data stored on your device. They enable us to distinguish you from other users of our website and to remember your preferences, which helps us to provide you with a better experience when you browse our website and also allows us to improve our site.
By continuing to browse the site, you are agreeing to our use of cookies.
We use the following cookies:
Essential cookies which are cookies that are required for the operation of our website. They include, for example, cookies that enable you to navigate our website, and use its features. When you return to the site, they enable us to remember the products that you’ve looked at or added to your basket.
Personalisation cookies which allow us to recognise and count the number of visitors to our website, where these visitors are from and how they use the site, using third party providers such as Google Analytics. This helps us to learn where we can improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. We will track the volume of people on our site, where they click and where they exit the site.
Remarketing cookies which record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third party service providers so that we can show adverts that are relevant to you elsewhere on the internet.
By continuing to browse our website or use the app, you provide consent to us storing these cookies on your device and using them if you visit our site again. You can delete cookies at any time in your device browser. The method of deletion will vary so please check the help section on your device browser for more information.
If you delete or block cookies it may affect the way our website works for you.
This cookies policy was last updated in November 2020 and may be subject to future changes.